We were recently contacted by heavy vehicle tyre management giant, Tructyre. They needed some photography with serious impact and style for a new brand launch, and we were very happy to help. From their HQ in Gateshead we set about planning what we could photograph to visually explain their key services – tyre management, commercial tyre supply, and roadside emergencies. Locations around Newcastle and Gateshead were sourced for photography that would showcase how Tructyre de-risk Britain’s fleets, and examples of defective/damaged tyres were rolled into our studio to highlight some of the problems that they encounter on a daily basis. Our photography had to shout their message: "To be distinctive. To be noticed. To be memorable. To be clear and unambiguous.".
Using our fleet of exterior Profoto flash we managed to do most of the photoshoot on a very sunny day, but we were still able to shape the light the way we wanted, giving the feel and impact that fitted the brief perfectly. We also shot into the evening, again using off camera flash and multiple long exposure photographs to capture light trails from cars to give the feel of a busy road at night. The shots were then seamlessly blended in photoshop to give the results you see here. The photography was very well received, delivered on time and on budget. If you have a fleet of trucks, you know who to call for your tyre management.
